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Two Way Radios supplies the whole of the UK with top quality two way radios at prices that are very difficult to beat. They have gained an excellent reputation for their customer and after sales services which are available to both commercial and domestic clients. The team at Two Way Radios wanted to increase the amount of traffic that went through their website and they employed the professional SEO services of Weblinx Ltd in an attempt to gain higher positions on a selection of the main search engines.

Case Study

Two Way Radios supply businesses with professional radio solutions direct from the manufacturers. They are based in Nottinghamshire close to the motorway network. This allows them to distribute their two way radio solutions to clients all over the UK. They supply a wide range of high quality portable radios  including Kenwood radios  and Motorola radios. Two Way Radios  wanted to provide more people within the UK with the professional services that they provided and they decided that optimising their website was the best way to achieve this and Weblinx Ltd was the ideal candidate to help them.

We quickly established a selection of the strongest keywords for their industry so we could begin with making the site friendlier to the search engines. We use a selection of clever SEO techniques to improve the sites internal linking structure and Meta strings. In order to strengthen the internal linking structure we needed to ensure every page of the 2 way radios  site was linked to another page as this would give the search engine spider’s easy access to the entire site. We created links on each page through anchor text links, banner and image links. We also checked over the entire site for any copied content. Making sure all the text on the site is very important because copied content from other pages of the site and any other sites is very detrimental to the optimisation process. Therefore any copied was removed and replaced with unique content that was generated by our team of copywriters. The last stage of the SEO process was to ensure the keywords were incorporated into the Meta strings of each and every page. We placed keywords that were relevant to the information provided on each page and incorporated them into the title, keywords and description coding. Every single page needed to be unique so we were very careful to ensure all the coding was correct. This completed the first stage of the optimisation process for the site and we uploaded all this data onto the 2 way radio site.

All we could do now was to wait for the site to be cached by the search engines and thanks to the strong internal linking structure of the site this didn’t take long. It was then a case of monitoring the progress of each keyword and this was done via our special keyword ranking reporting system. These reports were run on a monthly basis and we also sent a copy to the team at Two Way Radios. The information from these reports enables us to incorporate extra SEO work for any of the keywords that required a push in the right direction. Because SEO is very fluid we needed to keep a constant vigil on all the keywords as they are prone to fluctuation over time. This is an ongoing process which will continue throughout the time in which Two Way Radios use our services.

We are always available to answer any queries that the team at Two Way Radios had and they knew their dedicated account mangers could be contacted whenever a query cropped up and they would deal with it quickly, professionally and in a polite and friendly manner.